Privacy notice
Last updated: 4 November 2026
Who we are
SimplyAnswered is a trading name of JMB Technology Ltd. JMB Technology Ltd is the controller for the personal data described in this notice.
Company: JMB Technology Ltd, registered in England and Wales, company 15525231
Registered office: 20 Wenlock Road, London, England, N1 7GU, United Kingdom
Privacy contact: [email protected]
What this notice covers
This notice explains how we handle personal data when you:
- visit this website at www.simplyanswered.co.uk
- email or phone us
- see or interact with our LinkedIn page or our adverts on LinkedIn
- fill in one of our forms on LinkedIn, for example to ask about a trial
- see or interact with our adverts on Instagram or Facebook, or message us there
- arrive on this website from one of our adverts
- call our live demo line on 0333 042 8358
- give us details about your business so we can set up your trial
- receive sales or marketing messages from us
Once you create an account, the portal privacy notice covers your account, calls, recordings, transcripts and payments. It also explains how we handle information about the people who call your business.
For clarity, when you use the portal service, assistant transcripts, summaries and captured caller details are kept for 90 days. Assistant call audio is kept for 90 days only when call recording is enabled; otherwise it is deleted.
The information we collect
When you visit the website
Your IP address, the date and time, the page you asked for, browser or device information, the page that referred you and basic security signals. Cloudflare and Amazon Web Services process this to deliver and protect the site. The website does not set analytics or advertising cookies. If the link you followed has campaign tags (utm tags), the website keeps them in your browser's session storage until you close the tab and adds them to our sign-up and sign-in links. It does not set a cookie to do this.
When you contact us
Your name, email address, phone number, business details and anything else you include when you email or call us.
When you fill in a form on LinkedIn
LinkedIn fills in some answers from your LinkedIn profile, and you can change them before you send the form. We receive:
- your first and last name, email address, phone number, company name and job title
- your answers to our questions, such as your type of business, roughly how many calls you get and when you would want the AI to answer
- which of our adverts and forms you responded to
When you use our LinkedIn page
Any message you send to our page, and any comment you leave on our posts. LinkedIn also gives us statistics about the people who view our page and our adverts, such as job function, industry, company size and location. These statistics are combined, and we cannot identify you from them.
When you message us on Instagram or Facebook
Your message, the name on your profile and anything else you include. Meta also gives us statistics about our adverts, such as how many people saw or clicked them. These statistics are combined, and we cannot identify you from them.
When you arrive from one of our adverts
The campaign name in the link you followed (its utm tags). If you then create an account, it is kept with your new account so we know which campaign worked. Click identifiers that advertising platforms add to links, such as Meta's fbclid, are not kept with your account.
When you call the demo line
The demo line is answered by an AI assistant, not a person. We collect your phone number, the time and length of the call, what you say to the assistant, and any details you give it, such as your name. Your voice is processed live to run the conversation, and a transcript and summary are made afterwards.
When we set up your trial
Details about your business that you give us so we can build your AI receptionist, such as your opening hours, services, areas covered, prices and how you want each kind of call handled.
How we use it and why
UK data protection law requires a lawful basis for each use. Ours are:
- Running and protecting the website: our legitimate interests in operating a safe public website.
- Replying to enquiries, LinkedIn forms and Instagram or Facebook messages, and setting up your trial: taking steps you have asked for before a contract. Where you contact us on behalf of a company, our legitimate interests in responding to business enquiries.
- Following up about SimplyAnswered by email or phone: our legitimate interests in telling businesses about our service. We follow the rules on electronic marketing. We only send marketing emails to sole traders and partnerships if you gave us your details while asking about our service, or if you agreed to hear from us. We only phone you on a number you gave us to be contacted on, or on a business number that is not registered with the Telephone Preference Service or the Corporate Telephone Preference Service. You can opt out at any time.
- Running the demo line: our legitimate interests in letting people try the service before they buy. We do not use demo calls to contact you unless you give us your details and ask us to.
- Advertising on LinkedIn, Instagram and Facebook and measuring our adverts, including which campaign led to a new account: our legitimate interests in promoting our service to businesses.
- Keeping business records: our legal obligations, for example for tax and accounting, and our legitimate interests in resolving disputes.
You do not have to give us your details, but we cannot reply to you or set up a trial without them. We do not sell personal data. We do not make decisions about you by automated means that have legal or similarly significant effects.
LinkedIn Ireland Unlimited Company is responsible for your LinkedIn account and for how LinkedIn uses your data. Its privacy policy explains that. When you send us a form, LinkedIn passes your answers to us, and from then on we are responsible for our copy. LinkedIn keeps form submissions available to us in its advertising tools for 90 days.
For the statistics LinkedIn provides about visitors to our page, LinkedIn and JMB Technology Ltd are joint controllers. LinkedIn takes primary responsibility under its Page Insights Joint Controller Addendum, and you can also contact us.
LinkedIn decides which members see our adverts, using the criteria we choose: location, industry, company size, seniority and job title. We may also show adverts to people who have opened our forms, interacted with our adverts or visited our LinkedIn page in the last 90 days. LinkedIn works out who these people are, and we receive only combined reports. We do not upload lists of names, emails or phone numbers to LinkedIn.
This website does not use the LinkedIn Insight Tag or any other advertising tracking. If we add it, we will ask for your consent first and update this notice.
Meta (Instagram and Facebook)
We advertise on Instagram and Facebook, which are run by Meta. Meta is responsible for your Instagram and Facebook accounts and for how Meta uses your data. Its privacy policy explains that.
Meta decides who sees our adverts, using the audience settings we choose, and gives us statistics about them, such as how many people saw or clicked an advert. These statistics are combined, and we cannot identify you from them.
If you message us on Instagram or Facebook, Meta processes your message under its own privacy policy. We handle the copy we receive as described in this notice.
If you arrive on this website from an advert link, the campaign name in the link (its utm tags) is kept with your new account if you create one, so we know which campaign worked. No click identifier is stored with it: the website never passes on Meta's fbclid, and when a link carries only that identifier, our sign-up link simply names Meta as the source.
This website does not use the Meta Pixel or any other Meta tracking. If we add it, we will ask for your consent first and update this notice.
Who processes data for us
- Cloudflare: protects and delivers the website.
- Amazon Web Services: hosts the website and the systems behind the demo line.
- Google Workspace: business email, and the records we keep of enquiries and LinkedIn leads.
- ElevenLabs and its AI model providers: run the AI assistant on the demo line, processing live call audio and producing transcripts and summaries.
- LinkedIn: delivers our adverts and forms, and passes us your form answers. LinkedIn acts as a separate controller for its own services.
- Meta: delivers our adverts on Instagram and Facebook, and carries messages you send us there. Meta acts as a separate controller for its own services.
The service providers used by the signed-in portal, including Stripe, are listed in the portal privacy notice.
Transfers outside the UK
Some of these providers, including Google, Cloudflare, LinkedIn, Meta, ElevenLabs and its AI model providers, may process data outside the UK, for example in the European Economic Area or the United States. Where they do, the transfer is covered by UK adequacy regulations or by the ICO's International Data Transfer Agreement or Addendum to the EU Standard Contractual Clauses.
How long we keep it
- Enquiries and LinkedIn leads that do not become customers: 24 months from our last contact with you, then deleted.
- Demo line transcripts and summaries: 90 days. Where a demo call is recorded, the audio is also kept for 90 days.
- Trial setup details: for as long as your account is open. If you do not go ahead, 24 months from our last contact.
- Customers: as set out in the portal privacy notice.
- Opt-out list: if you ask us to stop contacting you, we keep your name and contact details on a do-not-contact list so we can respect your request.
- Website and security logs: for the periods set with our providers.
Your rights
Depending on the circumstances, UK data protection law gives you rights to ask for access to your data, and to ask us to correct it, delete it, restrict how we use it or transfer it. You can also object to how we use it.
Where we rely on your consent, you can withdraw it at any time. You can object to direct marketing at any time, and we will stop. Reply "stop" to any of our emails, tell us on a call, or email [email protected].
To use any of your rights, email [email protected]. For data held in your LinkedIn, Instagram or Facebook account, use that service's settings or contact LinkedIn or Meta.
Complaints
You may complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113. We would appreciate the chance to address your concern first.
Cookies
See our cookie notice for the current website position and the difference between this website and the signed-in portal.
Changes to this notice
We will update this notice when the way we handle personal data changes, and change the date at the top.