1
Choose your business number
Pick an available UK 01 or 02 area number. One is included with a paid AI plan, or rent a standalone number for £5 a month including VAT. Any one-off selection fee is shown before you buy.
Business phone service for sole traders and small teams
Your calls, handled exactly how you choose.
Get a UK business number and decide what happens when someone calls. Ring your phone, follow your opening hours, take voicemail, or let an AI receptionist answer when you cannot.
One UK number included with every paid AI plan. Standalone numbers £5/month. All prices include VAT.
01
Where calls goYour mobile, another phone, voicemail or an assistant.
02
When you are openSet normal hours and choose what happens outside them.
03
When you are unavailableGive every unanswered call a safe next step.
How it works
One number. One clear call plan.
Start with the simple choices. Specialist tools stay out of the way until you need them.
2
Say what each call should do
Choose the phone to ring, your opening hours, and what should happen when you are closed or do not answer. Sensible defaults help you get live quickly.
3
See calls and change things safely
The portal shows the current outcome in plain language. Review the call plan before saving, then see calls and follow-ups in one place.
Optional AI receptionist
Let it answer only when you want it to.
Use the assistant for every call, only outside your hours, or only when nobody picks up. Forwarding and voicemail still work without it.
- Answers from information you approveOpening hours, services, areas, prices, policies and uploaded knowledge.
- Can take appointment and job requestsIt captures the details and preferred time clearly for your team to confirm.
- Hands a caller to the right personSet UK transfer numbers for different needs, with direct or confirmed handover.
- Leaves a useful recordGet the call summary, captured details and transcript; recording is optional.
Incoming call while you are busy
My boiler has stopped. Do you cover NE12?
Yes, that area is covered. Can I take your name and the best number for a call back?
Mark, on 07700 900 123.
Thanks, Mark. I have marked this as urgent and the team will call you back.
Made for busy small businesses
Keep working without leaving the phone to chance.
🔧
Tradespeople
Capture the job, location and urgency while you are driving, on site or under a sink.
SimplyAnswered for trades →💇
Salons and barbers
Answer service and price questions, take details, or offer available appointment times.
SimplyAnswered for salons →🦷
Clinics and practices
Handle routine enquiries and new bookings while your team looks after the person in front of them.
SimplyAnswered for clinics →🍽️
Restaurants
Take table enquiries and booking details without pulling staff away from service.
SimplyAnswered for restaurants →🏠
Estate agents
Capture viewing requests and buyer or tenant details when the office is busy or closed.
SimplyAnswered for estate agents →🛍️
Shops and online sellers
Answer from the information you provide and take a clear message when a person needs to step in.
SimplyAnswered for shops →
There when needed
Useful extras, kept out of your main setup.
These tools are available in clearly labelled secondary areas. They do not complicate your normal call plan.
Online fax
Send PDFs and receive faxes without a fax machine. Outbound pages are charged only when delivered.
Live call translation
Language Bridge translates both sides of a phone conversation in real time.
Follow-ups
Keep optional callback jobs and notes beside the calls they came from, without turning the portal into a CRM.
Clear launch pricing
Pay for the parts you use.
All customer prices below include VAT. Calls and specialist services use the rate shown in your portal before you enable them.
Business number
£5/month
A standalone line. AI answering is optional.
- UK 01 or 02 area number
- Simple call forwarding
- Opening hours and closed route
- Voicemail and call history
- Call usage charged at your shown rate
AI receptionist PAYG
£0/month for the assistant
Number rental is £5/month separately
- 99p per connected assistant minute
- 14-day trial with 60 minutes
- Business knowledge and website sources
- Appointment and job requests
- Summary, transcript and optional recording
Number included
AI receptionist plans
From £89.99/month
One UK number plus your AI minutes
- One UK 01 or 02 number included
- 100 minutes · £89.99/month
- 250 minutes · £149.99/month
- 500 minutes · £249.99/month
- 1,000 minutes · £349.99/month
- Annual option costs ten months
Each paid plan covers one assistant and one UK area number. Choose a new number or include an eligible number you already own in SimplyAnswered. Additional numbers cost £5/month; special number patterns may have a one-off selection fee. Included minutes reset monthly; usage after the allowance is 49p per connected minute.
Common questions
Know what will happen before you switch it on.
What happens when somebody calls my number?
Your saved call plan decides. During your opening hours it can ring your chosen phone. If nobody answers, or when you are closed, you can use voicemail, another phone or the AI receptionist.
Do I need another handset or mobile?
No. Your SimplyAnswered number can ring the mobile or landline you already use. Customers see and call your business number; you answer on your normal phone.
Can I keep advertising my current number?
You receive a new SimplyAnswered UK area number. You can publish it directly or ask your current phone provider to divert an existing number to it. Transferring an existing number is not a self-service portal step; contact support before relying on a transfer date.
What happens when I am closed or cannot answer?
You choose a separate closed route and a no-answer route. That can be voicemail, the assistant or a different phone, so the call never depends on an unfinished setting.
Can I change the call plan myself?
Yes. The portal shows the current outcome in plain language. You review the new plan before saving it, and it takes effect for new calls once saved.
Do I have to use AI?
No. A normal business number with forwarding, opening hours and voicemail works without an assistant. Add AI only if you want callers to get answers or leave structured details.
Can it take a booking request?
Yes. It can collect the caller’s contact details, preferred time and what they need. Your team then confirms the appointment.
Can I try it before using real calls?
Yes. Explore the portal demo with isolated sample data, or call the active assistant demo on 0333 042 8358.
Who runs SimplyAnswered?
SimplyAnswered is a brand of JMB Technology Ltd, a UK telecommunications company. JMB operates the phone platform, portal and customer service behind the product.
Set the number up once.
Stay in control of every call.
Questions before you start? [email protected]